Why Business Leaders Must Set a Personal Mission

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Originally published in Entrepreneur

By Scott Wylie

Entrepreneurs are bombarded with how-to advice on crafting a great mission statement for their companies. But if I wanted to relieve the pain and suffering that so many entrepreneurs experience while building great companies, I’d make them focus on the creation of a great personal mission statement instead.

And I don’t mean just creating a statement about personal objectives that are embodied in the business. That relates to the public side of entrepreneurship — what’s onstage for all to see, in front of the curtain. I mean the leader should rigorously think through what he or she is working on to accomplish in life behind that curtain. Apart from the founder’s or CEO’s entrepreneurial role, his (or her) life as a spouse, partner, parent and community member needs just as much focus as the front side does.

 

Read the full story at https://www.entrepreneur.com/article/237392

Scott Wylie is Chairman and CEO of First Western Trust Bank.