5 Ways CMOs Can Take Advantage of the Current Business Landscape
Originally published in Entrepreneur By Shafqat Islam After years of clamoring for more recognition, chief marketing officers finally have their seat at the table. Not…
Tag Archives: marketing
The corporate magic of networked teams and high transparency
Originally published in American City Business Journals By Shafqat Islam Corporate leaders often pride themselves in their capacity for pattern recognition. But somehow, even as…
4 ways airlines can win more customers — and their loyalty
Originally published in American City Business Journals By Sean Claessen I can hail a ride literally at the touch of a button. I can order whatever…
Here’s Why Your CMO Is Always the First to Get Fired
Originally published in Morning Consult By Shafqat Islam We all know that CMOs get the ax more often than any other member of the c-suite. But I…
Burger King Sets a Standard for Modern Customer Acquisition
Originally published in QSR Magazine By Sean Claessen In late 2018, the No. 1 app in the Apple store wasn’t YouTube, or Instagram or Snapchat….
In an Age of E-Commerce Behemoths, Brand Is Worth Fighting to Protect
Originally published in Middle Market Growth By Gavin Daniels In the age of giant online retailers, it’s not easy being a specialty brand or brick-and-mortar…
Why Your Sales Force Could Be Facing Extinction
Originally published in Forbes By Randy Illig There’s never been a better time to be a consumer than now. With little more than a few…
How to Create a Personal Brand That’s Authentic and Effective
Originally published in Inc. By Joel Peterson Although no one will see it on your resume, letterhead, or business card, you have a personal brand. To figure out what that…
PE investors back gummy-vitamin revolution
Originally published in PE Hub By Patrick J. Crocker Private equity is in love with all things gummy, investing in a gummy-vitamin revolution that’s sweeping the $41 billion U.S….
Why distilleries are banking on non-alcoholic beverages
Originally published in American City Business Journals By Gavin Daniels The alcoholic beverage industry has a history of changing with trends. During prohibition, when alcohol was…