4 ways airlines can win more customers — and their loyalty
Originally published in American City Business Journals By Sean Claessen I can hail a ride literally at the touch of a button. I can order whatever…
Tag Archives: branding
The Next Big Idea In Sales Leadership: Brand Strategy
Originally published in Forbes By Randy Illig Organizations invest so much money and energy into innovating products and services, developing marketing resources, and defining a…
In an Age of E-Commerce Behemoths, Brand Is Worth Fighting to Protect
Originally published in Middle Market Growth By Gavin Daniels In the age of giant online retailers, it’s not easy being a specialty brand or brick-and-mortar…
We Need a New Kind of Action-Driven Feminism
Originally published in Ad Age By Siobhan Lonergan According to a recent poll by Refinery29, more than half of all millennial women say they don’t…
How to Create a Personal Brand That’s Authentic and Effective
Originally published in Inc. By Joel Peterson Although no one will see it on your resume, letterhead, or business card, you have a personal brand. To figure out what that…
This Marketing Secret Can Help you Better Target an Audience
By Nicole Volpe Miller, CCO at Deke Digital Sometimes to get noticed you need to let your freak flag fly. You may be deeply, weirdly…