To hold Facebook accountable, stop calling it a tech company
Originally published by CNN By David Dodson “Senator, we run ads.” That’s what Mark Zuckerberg told Senator Orrin Hatch earlier this year during his congressional testimony…
Tag Archives: advertising
Why dealmakers like digital marketers and advertising agencies
Originally published in Mergers & Acquisitions By Kevin Jolly Spending on digital advertising continues to explode, mainly because Americans love their screens. We spend nearly 11…
The Problem With Ad Tech Isn’t The Tech
Originally published in MediaPost By Aquiles La Grave I’m a guy. And given that, it’s astonishing how many Tampax ads in Spanish I’ve been fed on my…
PERVERSE AGENCY INCENTIVES ARE BEHIND THE AD BLOCKING ‘PROBLEM’
Originally published in Advertising Age By Aquiles La Grave Ad blocking continues to freak out the entire media ecosystem. But god help me, it’s hard not…